THE BRAND
Howtowear is a project born in Italy, near Milan, from passion for fashion and tailoring world.
Every product is handmade, with particular importance to tailored details.
The aim of Howtowear is to create timeless clothes, in continuous evolution, bringing an essential piece in every closet.
The concept of "How to wear" wants to give a help to every client to have a conscious approach in buying clothes; everyone should have an idea about "how I will use this piece in my closet".
SUSTAINABILITY
The process follows the slow-fashion principle, aiming to quality rather than quantity, giving clothes longer life and avoiding the environmental impact typical of fast fashion.
Every processing phase, from fabric research to realization works at km0, giving a sustainable approach to the entire process.
Fabrics are waste material from big companies or production remains, giving them a new life.
This allow to every product to have a unique design and available only in small quantity avoiding an overproduction.